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The Reserve Bank of India (RBI) on Wednesday issued comprehensive draft instructions aimed at curbing mis-selling of financial products by banks, tightening norms on advertising, marketing and sales practices, and strengthening customer protection. 

The draft amendment Directions for ‘Advertising, Marketing



and Sales of Financial Products and Services by Regulated Entities’ define mis-selling to include cases such as selling products that are unsuitable for a customer’s profile, providing misleading or incomplete information, selling without ‘explicit consent,’ and forcing customers into ‘compulsory bundling’ of products.
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