Parle boosts Melody production after Modi-Meloni viral moment

Parle Products has increased production of its Melody toffee due to a significant surge in demand, following a viral video showing Prime Minister Narendra Modi gifting a pack of the candy to his Italian counterpart, Giorgia Meloni, the company?s Vice President Mayank Shah said on Thursday.

Terming the moment as the ?biggest of all campaigns? in the brand?s history, Shah told PTI that the company



will now back up the endorsement of the ?Swadeshi brand? by Modi, as Parle Products will strive to enhance the global presence of Melody, which currently is available in 100 countries. 

When asked about reaction from consumers and distributors, he said, ?The early feedback that we have got from distributors is that, yes, there is demand. Suddenly, we are seeing a spike in demand?.