Nationwide Meri Mati Mera Desh Campaign to be launched today

New Delhi: The nationwide Meri Mati Mera Desh Campaign will be launched today to pay tribute to the bravehearts who laid down their lives for the country. The campaign will continue till the 30th of this month. It will include programmes at national, state, village and block levels as well as local urban bodies. 

The campaign will feature programmes like the establishment of memorial plaques or Shilaphalakams dedicated to freedom fighters and security forces, as well as initiatives like Panch Pran Pledge, Vasudha Vandan, Veeron ka Vandan which venerates the gallant sacrifices of bravehearts. 

The Prime Minister recently announced the campaign during his Mann Ki Baat. As part of the campaign, Shilaphalakam or memorial plaques saluting the spirit of sacrifice of local bravehearts



from the village, panchayat, block, town, city, municipality  are to be erected across urban and rural areas. These will have the Prime Minister Narendra Modi message, with the names of those who have laid down their lives for the nation belonging to that region. 

Under the campaign an 'Amrit Kalash Yatra' will also be conducted, carrying soil from all corners of the country in 7,500 kalash to create an 'Amrit Vatika' in Delhi. This 'Amrit Vatika' will symbolize the commitment to 'Ek Bharat Shreshtha Bharat. 

The campaign is the concluding event of the Azadi ka Amrit Mahotsav which began on 12th March, 2021, and has witnessed widespread public participation, with over two lakh programs organized across India.