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Housing and Urban Affairs Ministry will launch Swachh Toycathon today, a unique competition to make toys from waste. The competition will be open to individuals and groups to bring forth innovation in toy designs using dry waste. 

It will focus on efficient designs that can be replicated at a larger scale, and toys that comply with minimum safety standards. The competition will be hosted on MyGov’s innovate India portal. Center for Creative Learning, IIT Gandhinagar is the knowledge partner for the initiative.

The demand for



toys in the country is increasing due to strong economic growth, rising disposable incomes, and several innovations for the junior population. National Action Plan for Toys 2020 was introduced to promote the Indian toy industry including traditional handicrafts and handmade toys with the objective of establishing India as a global Toy hub. The Department for Promotion of Industry and Internal Trade along with 14 Ministries of Central Government is currently implementing various aspects of the National Action Plan for Toys.




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