Ministry of Tourism partners with Netflix to promote Indian destinations

The Ministry of Tourism (MoT) has announced its first-ever collaboration with global streaming platform Netflix to showcase and promote the cultural richness and diversity of Incredible India.

V Vidyavathi, Secretary, Ministry of Tourism, said in a statement: “This collaboration with Netflix reflects our shared commitment to showcasing India’s cultural richness and diversity.”

Netflix has already highlighted Indian backdrops in several acclaimed productions — from the lush Nilgiri forests in the



Academy Award-winning The Elephant Whisperers, to the Andaman Islands in Kaala Paani featuring Mona Singh and Ashutosh Gowariker; the colourful fields of Punjab in Imtiaz Ali’s Amar Singh Chamkila; the vibrant streets of Rajasthan in Mismatched; and the misty hills of Kalimpong in Kareena Kapoor Khan’s Jaane Jaan.

As part of the partnership, MoT and Netflix will work together to identify ways travel destinations can be meaningfully integrated into Netflix’s India storylines, ensuring both creative alignment and tourism promotion.