Kotak Securities launches Kotak Neo to strengthen digital investment offerings

Kotak Securities Limited has announced the rebranding of its customer-facing identity as Kotak Neo, creating a unified and future-ready investment ecosystem.

The transition follows a multi-year transformation of Kotak Securities, marked by significant investments in a new technology stack, product innovation, research and customer experience to address the evolving needs of India’s investors and traders. The move brings the business under a single



customer-facing identity, combining digital capabilities with research expertise and relationship-led engagement.

Shripal Shah, Managing Director and CEO, Kotak Neo, said, “Investors’ needs have continued to evolve. They are looking at the bigger picture of how to build wealth, diversify their portfolios and participate in different opportunities across the economy. With Kotak Neo, our aim is to bring more of that journey together within a single ecosystem.”