JioStar sets viewership record with over 1 billion tuning in for TATA IPL 2025

JioStar, the official broadcast and streaming partner for TATA IPL 2025, shattered multiple records and delivered a landmark event, reaching an unprecedented one billion viewers across TV and digital. The highly anticipated 18th edition, which witnessed the spirited rise of ‘Generation Bold’ alongside the iconic ‘Generation Gold,’ recorded the highest-ever cumulative watch-time of over 840 billion



minutes.

JioHotstar, the league’s digital home, set new benchmarks with over 23.1 billion views and 384.6 billion minutes of watch-time, reflecting a 29% year-on-year surge in digital viewing. This momentum was driven by a sharp rise in Connected TV (CTV) consumption, which alone grew by 49%, underscoring the growth of large-screen digital viewing in India, in parallel with the existing penetration of linear large-screens.