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Named Amma Call Centre, this latest initiative is aimed at ensuring quick response to people's grievances, where in they can dial toll-free number 1100 at any point of time in the day, a government release here said. Tamil Nadu Chief Minister J Jayalalithaa today launched a round-the-clock call centre through video-conferencing, for ensuring quick delivery of government services. Equipped with latest technology like Computer Telephony Integration and Voice Logger System, the centre will initially handle upto 15,000 calls a day, with 138 operators recruited for the purpose. Their numbers will be expanded based on the requirement its  added. The action taken on the grievance will also be shared with the caller through SMS," the release said. The development comes at a time when the government is already running many initiatives named after the chief minister, who is popularly known as Amma (mother) by her supporters. Amma Canteens, which provide subsidised food to the people, and Amma Mineral Water are some of the other initiatives. Tamil Nadu Chief Minister J Jayalalithaa today launched a round-the-clock call centre through video-conferencing, for ensuring quick delivery of government services.

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