iPhone 16 tops India smartphone sales in 2025

Indian consumers’ smartphone buying patterns showed a marked shift moving away from the traditional budget‑segment dominance, as Apple Inc.’s iPhone 16 base variant emerged as the top‑selling smartphone model in 2025, a report has said.

Counterpoint Research report said that India recorded about 154 million smartphone shipments in 2025, of which the iPhone 16 base model accounted for roughly 6.16 million units, representing about 4 per cent of the overall market



by volume.

The iPhone 16, launched in September 2024, is priced at around Rs 71,000 for the base variant.

Around 60 per cent of premium smartphones in India are now purchased on equated monthly instalment (EMI) plans, Counterpoint Research found

The device’s strong selling in India is due to Apple’s brand appeal and financing options such as EMIs that have broadened affordability, further supported by exchange offers.