Coca-Cola India scales up festive partnerships and retail reach

Coca-Cola India is expanding its presence across Maharashtra and other states during the festive season, strengthening its retail network and community partnerships to make its beverages more accessible to consumers.

The company, along with its bottling partner Hindustan Coca-Cola Beverages (HCCB), is scaling up its festive presence through partnerships and local touchpoints, including festive pandals and Resident Welfare Associations (RWAs), while



strengthening engagement with neighbourhood markets, eateries and other key locations.

The initiative also extends to at-home occasions, with consumers able to access beverages through neighbourhood retailers, retail and trade partners and quick-commerce platforms. The company said affordable pack choices, a strong retail and distribution network, cooling infrastructure and last-mile availability would help ensure access to chilled beverages during the festive season.