Blinkit drops 10-minute delivery claim amid worker welfare concerns

 Eternal-owned quick-commerce firm Blinkit has dropped its ’10-minute’ delivery claim from all platforms amid growing concerns over delivery workers’ welfare.

It has revised the tag-line from “10,000+ products delivered in 10 minutes” to “30,000+ products delivered at your doorstep”.

Other quick commerce platforms, such as Swiggy and Zepto, may also follow suit after the intervention by the Union Ministry of Labour,



which was concerned about the welfare of the delivery workers trying to meet such tight deadlines.

The move follows discussions the labour ministry held with the quick commerce platforms to ensure greater safety, security and improved working conditions for gig workers.

The promise of 10-minute delivery led to gig workers holding a nationwide strike on New Year’s Eve in 2025, drawing attention to workers’ health, safety and income.