BJP leaders step up Instagram activity after PM Modi call for digital outreach

As the BJP sharpens its digital outreach to young people following the recent NEET-UG paper leak controversy, Instagram has emerged as a key political messaging platform, with Prime Minister Narendra Modi leading a coordinated push joined by several Union ministers and party leaders.

The heightened activity comes days after Modi urged his Cabinet colleagues to engage more actively with young people through Instagram reels. The party’s focus on the platform follows student-led protests over the NEET-UG paper



leak, which underscored the growing influence of social media, particularly Instagram, in shaping political discourse among the youth.

The Cockroach Janta Party (CJP), which led the student protests, was born as an online satirical movement in May this year, drawing over 26 million followers on Instagram till now.

PM Modi himself posted a series of selfie-style videos on Instagram in recent days, thanking youngsters for their response and suggestions on issues such as examination reforms.