Airtel users get one-year free access to Perplexity Pro AI tool

Bharti Airtel on Thursday said it has partnered with AI-powered search and answer engine Perplexity to offer its 12-month Perplexity Pro subscription worth Rs 17,000 free of cost to all its 360 million customers.

Perplexity offers real-time, accurate and deeply researched responses to users in a conversational language. Perplexity has a free offering, which offers powerful search functions, while the Pro version provides enhanced capabilities for professionals and heavy



users.

Perplexity Pro includes more daily Pro searches per user, access to advanced AI models (GPT 4.1, Claude) and the ability to select specific models, deep research, image generation, file uploads and analysis, as well as Perplexity Labs, a unique tool that brings ideas to life. Perplexity Pro is priced globally at Rs 17,000 for a year.

This Pro subscription, worth Rs 17,000, is now available for free, for all Airtel customers (Mobile, Wi- Fi and DTH) for one year.