Air India Express has launched ‘Xplore More, Xpress More’, a brand campaign across South Asia, the Middle East and South East network.
The campaign comes at a moment for the airline, which now connects 60 destinations across the Middle East, Southeast Asia, and South Asia, with a fleet of 115
aircraft.
Conceptualised in collaboration with the Omnicom Advertising Group (OAG), and directed by acclaimed filmmaker Dibakar Banerjee, the campaign reflects Air India Express’ evolving brand narrative, which is rooted in the warmth of Indian hospitality, authentic experiences, and meaningful travel, according to a statement.