UK Introduces New Rules to Ensure Fairness in Google Search

Britain's competition watchdog introduced new rules Wednesday requiring Google to be more fair and transparent in how it ranks search results, as part of moves tackling the technology giant's dominance. 

The Competition and Markets Authority (CMA) designated Google with "strategic



market status" last year, subjecting it to special requirements under new targeted measures focused on technology giants.

The latest rules follow a requirement imposed earlier this month on Google to allow UK website owners to opt out of having their content used by its AI search feature.