UAE launches 'advertiser permit' for social media users

The United Arab Emirates (UAE) Media Council on Wednesday, July 30, announced the launch of the ‘Advertiser Permit’ for individuals who publish promotional content on social media platforms.

The permit will be required regardless of whether the promotional content is paid or unpaid.

It will be issued free of charge for the first three years and will



officially come into effect in three months.

This initiative aims to develop a flexible regulatory environment that keeps pace with the rapid transformations in the media industry. It reflects the Council’s vision to enhance content quality, boost the sector’s attractiveness for investment, and attract creative talent by establishing clear mechanisms to govern advertising activities.