Mexican beauty influencer shot dead during TikTok livestream

A young Mexican social media influencer, known for her videos about beauty and makeup, was brazenly shot to death during a TikTok livestream, in an incident that sent shockwaves through a country that faces high levels of gender-based violence.

The death of Valeria Marquez, 23, is being investigated according to protocols for femicide — the killing of women or girls for reasons of gender — the Jalisco state prosecutor said in a statement released on Tuesday evening.

Femicide can involve degrading violence, sexual abuse, a relationship with the murderer, or the victim's body being exposed in a public space, according to Mexican authorities.

Marquez was killed on Tuesday in the beauty salon where she worked in the city of Zapopan by a man who entered and shot her, the statement said. The prosecutor's



office did not name a suspect.

Seconds before the incident, Marquez was seen on her TikTok livestream seated at a table clutching a stuffed toy. She was heard saying, "they're coming," before a voice in the background asked "Hey, Vale?"

"Yes," Marquez replied, just before muting the sound on the livestream.

Moments later, she was shot to death. A person appeared to pick up her phone, with their face briefly showing on the livestream before the video ended.

Marquez, who had nearly 200,000 followers across Instagram and TikTok, had said earlier on the livestream that someone came to the salon when she was not there with an "expensive gift" to deliver to her. Marquez, who appeared concerned, said she was not planning to wait for the person to come back.