Meta 'strengthening child safety measures after govt notice'

Meta on Tuesday published a detailed blog outlining its efforts to combat child sexual abuse material (CSAM) across its platforms, citing AI-powered detection, advertisement review systems and large-scale enforcement actions. 

The statement comes days after the Centre issued a notice to the social media company over reports of Instagram advertisements allegedly promoting such content.

Terming child exploitation a horrific crime, Meta said it works aggressively every day to combat such abuse on and off its platforms.

“We’re aware of recent news reports about Instagram ads



in India that violated our policies against child exploitation. We want to be clear: we take these concerns seriously, we never want this content on our platforms, and we’re committed to improving our efforts to combat it,” the company said.

Meta rejected suggestions that it knowingly and deliberately targeted advertisements featuring children at users based on inappropriate interests.

“Quite the opposite. We use technology to identify accounts that have shown potentially suspicious activity related to children, and we automatically removed over four million of these accounts last year,” it said.