In the span of just a few months, Irene Roggero Ugues watched her daughter Rossella's behaviour change as social media fed her an increasing stream of self-harm content, before the 12-year-old died by suicide.
Only after Rossella's death did Irene ?and her husband unlock her devices.
They found that she had been using social media far more than
they had known, including maintaining a secret Instagram profile called 'Just a dead pers0n' with a zero instead of an ?o.
In September, 2023, they said, Rossella began searching for depressive material which mirrored how she felt.
Social media algorithms kept pushing it back to her, and just five months later she was dead.