48 barbers complete 190 trims within an hour 'Beautyworld Middle East 2025'

In a blur of razors, foam, and precision, 48 barbers from the Gulf Cooperation Council (GCC) and Lebanon have set a new Guinness World Record for the most beard trims and shaves completed in one hour at Beautyworld Middle East 2025.

The record-breaking feat took place at the Dubai World Trade Centre during BeautyLive by Fresha, held in collaboration with STMNT Grooming. Working across 24 grooming stations, each



team comprised a stylist and an assistant, showcasing remarkable speed, coordination, and skill.

Visitors at the exhibition were invited to register for complimentary trims and shaves, helping the team reach a total of 190 grooming sessions within 60 minutes — averaging one every 19 seconds. Each barber handled up to four clients, with every move carefully timed and verified by Guinness World Records officials.