United Breweries Launches Project Jal Shakti in Telangana

United Breweries Limited (UBL), part of the HEINEKEN Company, has inaugurated Project Jal Shakti, a flagship CSR initiative in the district.

Implemented in partnership with BharatCares, the project aims to promote sustainable agriculture, improve groundwater recharge and enhance biodiversity. As part of the initiative, two renewable energy-powered Centres of Excellence (CoEs) have been established to support farmers and local communities.

The initiative covers



Malkapur, Kothlapur, Guntapalley, Gopulapuram, Haridaspur and Malepally gram panchayats. 

Through the CoEs, UBL and BharatCares, will support farmers by promoting sustainable agricultural practices and provide training on soil and water conservation to help improve crop productivity. 

The centres are equipped with automatic weather stations that provide real-time weather data, as well as soil testing laboratories to enable informed and efficient agricultural practices.