ShowBoat launches Social brand with pickleball venue in Khajaguda

ShowBoat is expanding into the consumer space with the launch of ShowBoat Social, a new brand bringing sport and hospitality together. Its first experience, Pickle District × Madikeri, opened at Khajaguda, bringing together pickleball, craft coffee, food and social experiences within one destination.

The new venture, under Doppelt 11 Sports LLP, marks ShowBoat’s entry into consumer-facing sports and hospitality and



represents the first step towards a larger vision of creating a network of Sport & Hospitality Boulevards across India and beyond.

At its first destination, Pickle District brings the sporting experience through professionally designed pickleball courts, while Madikeri Craft Coffee adds the hospitality layer, creating an environment where a game can naturally extend into coffee, conversations, food and a longer social experience.