Lord Yama takes over Hyderabad city signals 'Road Safety Campaign'

In a proactive step coupled with a creative bid to drive home the message of road safety, the Hyderabad Traffic Police have turned to mythology, deploying the iconic character of Lord Yama at busy traffic junctions to caution erring motorists.

Of late, at major intersections across the city, motorists are greeted by a striking figure dressed as Yama Dharma Raju complete with traditional attire, mace in hand and a stern expression reminding them that reckless driving could lead to dire



consequences.

The Traffic Police initiative, in collaboration with NGOs like Sarvejana Foundation, is part of an intensified traffic awareness campaign, aims to leave a lasting psychological impact on traffic violators. 

Actors dressed as Lord Yama educate commuters on helmet usage, drunk driving, and speed control to reduce accidents, particularly at major traffic junctions.

Traffic officials said the idea is to communicate a serious message in a relatable and culturally resonant manner.