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The Balapur Ganesh laddu fetched a record price of Rs 30.01 lakh here on Tuesday. The The 21-kg ‘Bangaru laddu’ (Golden laddu), as the locals refer to it, was bought by Kolanu Shankar Reddy.

Last year, the laddu was sold for Rs 27 lakh.  The auctioning of Balapur Ganesh laddu prasadam dates back to 1994, when it was bid by a local farmer, Kolan Mohan Reddy, for Rs 450. Mohan Reddy after distributing laddu



prasadam to his family and locals, sprinkled it in his farm and the yield going up considerably resulted in the belief that the laddu here ushers in health, wealth and prosperity, took roots.

The proceeds from the laddu auctioning goes to charitable causes, including development of temples, infrastructure in the local government school, and installation of CCTV cameras.



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