Actress Samantha launches ‘Truly SMA’ with Pantaloons

Pantaloons announced the launch of Truly SMA, the contemporary fashion label founded by actor and fashion icon Samantha Ruth Prabhu. 

The introduction of the brand further strengthens Pantaloons’ commitment to offering customers thoughtfully curated labels that reflect the evolving style of



modern India, a press release said.

The launch event, held at the flagship Pantaloons store in Hyderabad, saw a massive turnout of fans and fashion enthusiasts eager to get a first look at a brand that promises to blend Samantha’s signature effortless style with high-quality, everyday functionality.