RCB creates history, becomes first IPL franchise to cross USD 300 million brand value

The Royal Challengers Bengaluru (RCB) have achieved more glory as they have become the first-ever Indian Premier League franchise to touch the USD 300m brand value. Two-time winners RCB's brand value reached a value of US$312 million, which is approximately Rs 2,989 crore in INR. Meanwhile, the IPL's value has grown to US$20.6 billion, which is approx. 1,97,025 crore in INR.

A report from US-based global investment bank Houlihan Lokey,



Inc. stated that the RCB, who were sold to a consortium comprising Aditya Birla Group and Times of India, have registered a growth of 16 per cent in the brand value from the last year, when it was worth US$269 million. It further estimated that the Indian cash-rich league in itself has risen from US$18.5 billion a year earlier to US$20.6 billion, an increase of 11.4 per cent. This was the league's second straight season of having recorded double-digit growth.