Royal Challengers Bengaluru has become the world’s first cricket team with a brand value of over USD 300 million while IPL’s business enterprise value has climbed to a whopping USD 20.6 billion, according to study released by global investment bank Houlihan Lokey.
The bank’s 2026 Brand Valuation Report said the IPL’s value as a business grew 11.4 per cent year-on-year to USD 20.6 billion, marking a second successive year of double-digit growth.
The league’s stand-alone brand value also rose by 10.3 per cent to USD 4.3 billion. Since 2023, the IPL
has added more than USD 1.1 billion in brand value.
RCB retained the No. 1 spot among IPL franchises with a value of USD 312 million, a 16 per cent jump from USD 269 million in 2025, becoming the first cricket team to breach the USD 300 million milestone.
Mumbai Indians remained second with a brand value of USD 264 million, followed by Kolkata Knight Riders (USD 245 million) and Chennai Super Kings (USD 244 million).
The study noted that landmark ownership transactions during the year further strengthened the league’s commercial appeal.