Cristiano Ronaldo kicks off new career beyond football, launches first TV series

Cristiano Ronaldo is venturing into television production, with filming beginning on his first series, Day 1s, a football drama being developed in partnership with British filmmaker Matthew Vaughn.

The 41-year-old Portuguese superstar announced the development on Thursday, confirming that production had started on the project. Ronaldo will serve as an executive producer and is also expected to appear as himself in some episodes.

"Exciting news! Production of my first TV show, Day 1s, has just started. More to come!" Ronaldo wrote on Instagram.

Day 1s is among



the first major projects from URMARV Studios, a production company co-founded by Ronaldo and Vaughn in April 2025. Vaughn, who has directed films such as Kick-Ass and Kingsman, has joined hands with the former Portugal captain to develop projects for film and television.

The series will explore the business side of football, with its story centered on Stanley Dalton, a British football agent played by actor Damian Lewis. The fictional character must navigate the pressures of the transfer market, where negotiations, player movements and commercial interests often shape the game away from the pitch.