Kolkata Knight Riders' co-owner Shah Rukh Khan on Thursday unveiled a new campaign, urging fans to back the team throughout the Indian Premier League (IPL) 2020 season. The 13th season of the tournament will be held in front of empty stands in the UAE from September 19 to November 10 in the wake of the novel coronavirus pandemic.

Kolkata Knight Riders enjoy one of the most loyal fanbases in the IPL but the 2-time champions will miss the buzz at Eden Gardens as the tournament has been shifted out of India. Dubai, Abu Dhabi and Sharjah will host the 53-day tournament as bio-secure protocols and safety are paramount in the upcoming season.

"@kkriders #HaiTaiyaar... come on, let's get behind our Knights and support them through this season! #TuFanNahiToofanHai," Shah Rukh wrote in a social media post.

Kolkata Knight Riders, while describing the new campaign, said: "This year, the Knight Riders have only one chant and one salute, and it's all about you. Tu jaan le tu kaun hai, #TuFanNahiToofanHai"

Earlier, KKR captain Dinesh Karthik conceded that the team will miss the energy of the fans at Eden Gardens but said the campaign is a way of conveying what they mean to the 2-time champions.

"We will be missing our fans this year and the energy of Eden Gardens. We wanted to communicate directly with KKR fans, and wanted to convey what they mean to us. We do understand that they can't be here in person with us, but they will be in our hearts," Karthik said.

Left-arm spinner Kuldeep Yadav said KKR is hopeful of winning their third title as a tribute to their fans this year.

"his year we want to win the title for our fans. They have given us so much love over the years, and this year even when they aren't with us, we can feel their support and energy," Kuldeep said.

KKR will open their IPL 2020 campaign against defending champions Mumbai Indians on September 23 at Abu Dhabi. MI will be part of the opener wherein they will take on Chennai Super Kings on September 19.
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