An India-Pakistan fixture in an ICC event generates revenue to the tune of a staggering "USD 250 million (over Rs 2200 crore)", as per some estimates and the absence of the cash-cow fixture from the upcoming T20 World Cup is certain to cause heavy losses to all stakeholders.
Such is the pull of the contest between the arch-rivals, who only play in multi team competitions due to the tense relations between the two countries, that the ICC
places them in the same pool in every world event.
On Sunday, the Pakistan government announced its team's boycott of the marquee clash in Colombo on February 15.
If Pakistan remain adamant, they would risk losing millions in revenues and a no-show would cause significant financial damage to the ICC coffers and India media rights holder JioStar which is already trying to renegotiate a USD 3 billion deal with the world body.