MS Dhoni trademarks iconic nickname 'Captain Cool'

Former India skipper, MS Dhoni, has filed for a trademark in the name of 'Captain Cool' and inched closer to using the moniker exclusively for sports, advertisement and entertainment purposes. Dhoni, who is the only Indian captain to win all three ICC white-ball events, was popularly called 'Captain Cool' for his composed and calm demeanour on and off the field during his captaincy days.

As per Bar & Bench, the registry mentioned that the moniker 'Captain Cool' has found a distinct secondary identity tied with Dhoni's name and persona. The



Trade Marks Office, hence, waived off the objection and accepted the plea. As per Trade Marks Laws, the name will now be up for challenge for four months in the opposition window since its registration on June 16. If it remains unchallenged until October 15, Dhoni will have full and exclusive rights to use the trademark.

Several sportspersons like Cristiano Ronaldo (CR7) and Virat Kohli (One8) have dabbled in businesses and services with names with an on-field connection to them, but Dhoni has ditched his jersey number and used the 'sobriquet.'