ICC announces content partnerships with Facebook, YouTube, Twitter for World Cup

ICC will provide cricket fans greater access to the content from World Cup event, the teams and the stars than ever before. ICC has entered into content partnerships with global social media platforms Facebook, YouTube and Twitter to cater to the huge interest from fans in this event. Fans can enjoy recaps, reports, live scores and s, behind-the-scenes and other content across the ICC’s digital channels.

In a media release, the ICC said that it's website and mobile App will provide a host of content so that fans can connect and engage with the event anytime, anywhere. Content will be available in four languages - English, Hindi, Bengali and Urdu. The ICC’s Digital Insiders will bring unique daily behind-the-scenes access



content. 

A new dedicated tournament website <www.cricketworldcup.com>  has been created with in-game clips, fastest live scores, previews, live blogs, press conferences and in-depth reports from all matches. The ICC has also launched a channel on TikTok which will provide the audience with offbeat short-form videos, with focus on user-generated content. Additionally, all post-match press conferences will be streamed live on ICC’s Facebook and YouTube channels.

The ICC is also introducing a special feature to fans to keep track of their team’s preparations ahead of every match. ‘At the Nets’ will provide snippets into teams’ training sessions across all ICC digital and social media platforms.