BCCI Bags Rs 270 Crore AI Sponsorship Deal For IPL

"The deal is for three years and reinforces IPL's global appeal," a BCCI official told PTI. The BCCI had to look for a new jersey sponsor last year when the Indian



government banned real money gaming platforms like Dream11. 

Eventually, Apollo Tyres replaced Dream11 as the jersey sponsor, securing the rights for Rs 579 crore.Tata Group holds the title sponsorship rights for the IPL, the world's biggest T20 league. 

The latest sponsorship involving Gemini indicates the growing interest of AI platforms in Indian cricket.