BCCI signs 2-year-deal worth over Rs 130 crore with 3 major brands, including ChatGPT

The Board of Control for Cricket in India (BCCI) has strengthened its commercial portfolio after signing a two-season partnership worth more than Rs 130 crore with Campa, SBI Life and ChatGPT as Associate Partners for India’s home cricket.

The agreement will run from India’s upcoming home series against the West Indies through March 2028. The combined value of the three deals is 44 per cent higher than the previous cycle, underlining the growing commercial appeal of Indian cricket.

The partnerships bring together brands from the beverage, insurance and artificial intelligence sectors, further widening the BCCI’s commercial ecosystem. The deals cover India’s bilateral



cricket played at home during the two-season period.

BCCI president Mithun Manhas said the new partnerships reflected the strength of Indian cricket and the confidence brands continue to have in the sport.

“India’s home season continues to be a valuable and sought-after sporting property in the country, and the signing of Campa, SBI Life and ChatGPT is a strong endorsement of the strength of the Indian cricket ecosystem. The big increase in the combined value of these partnerships is particularly encouraging. It reflects the trust that leading brands have in the reach, engagement and commercial potential that comes with being associated with BCCI,” Manhas said.