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As the coronavirus outbreak impacts the sale of poultry, jackfruit (“kathal”) is emerging as a preferred alternative according to media reports.

Jackfruit is now selling at ₹120 per kilogram, more expensive than the standard price of ₹80 for chicken. The prices of jackfruit have witnessed an increase of more than 120 per cent over the normal ₹50 per kg. The jackfruit, in fact, is now higher priced than chicken which is selling at Rs 80 per kilogram due to poor demand.

The corona scare has hit poultry business so hard and the Poultry Farm Association recently organized a Chicken Mela in Gorakhpur to dispel the misconception that birds are carriers of the deadly virus.

"In fact, we gave away plateful of chicken dishes for Rs 30 to encourage people to savour the delicacies. We cooked one thousand kilograms of chicken for the Mela and the entire stock was sold out," said Vineet Singh, head of the Poultry Farm Association.

However, the Mela did not do much to dispel the fears about chicken, mutton or fish consumption amid the virus outbreak.
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