Squid Game Season 3 breaks records for Netflix, garnered 60.1 million views within three days

Three days since its premiere, Netflix’s number-one show 'Squid Game Season 3' has garnered over 60.1 million views, and earned a place in the platform’s all-time charts. The final season may be closing the chapter on Gi-hun’s story, but its legacy is only growing bolder, bloodier, and more global.

Launched last Friday, June 27, 'Squid Game Season 3' has not only topped Netflix’s global Top 10 but also shattered records, becoming the biggest-ever TV launch in the streamer’s history. Clocking 368.4 million hours viewed in just 72 hours, it has outpaced nearly all debut metrics—even when compared to the Season 2’s 68 million views, which were garnered over four days.

The Netflix data juggernaut has already placed the third season as the ninth most-watched non-English-language TV show of all time, despite its brief time on air. For context, Squid Game Season 1 still holds the top spot, followed closely by its sophomore run. Few franchises can claim such a consistent reign over global streaming



charts.

Despite some critics calling the new season “less nuanced,” the finale delivered enough drama and high-stakes strategy to satisfy core fans. Gi-hun’s final arc, aiming to dismantle the operation from within, hit the emotional and socio-political beats that first made the show a breakout success in 2021. Actor Lee Jung-jae’s quiet gravitas as 456, paired with Lee Byung-hun’s enigmatic Front Man, kept the narrative sharp, even if not as shocking.

But numbers aside, what Season 3 truly cements is Squid Game's transformation from viral sensation to long-term franchise. Netflix’s previous reality show, Squid Game: The Challenge, saw solid success, with a second season already greenlit. And with Cate Blanchett making a cameo in the season, buzz around a US adaptation has been rife. The rumours also suggest that David Fincher might helm the US adaptation. Given Fincher’s ability to craft tension-laced thrillers ('Gone Girl', 'Mindhunter', The Killer), he may just be the one to reinterpret Squid Game for Western audiences.