Salman Khan moves Delhi HC to protect his personality rights, hearing scheduled for tomorrow

Bollywood superstar Salman Khan has filed a petition in the Delhi High Court to protect his personality and publicity rights. In recent months, several prominent actors like Aishwarya Rai Bachchan, Abhishek Bachchan have received relief from the High Court regarding the protection of their personality and publicity rights. 

Now Salman Khan also approached the Delhi High Court regarding the same. The hearing for this case is scheduled for December 11.

The celebrities who are approaching the courts to protect their personality and publicity rights state in their petitions that their



name, voice, gestures, and other identifying characteristics are being misused. They are seeking an injunction against this misuse. This includes AI-generated deepfake photos and videos, as well as counterfeit goods, misleading advertisements, false brand endorsements and the creation of fake social media profiles on platforms like YouTube, Facebook, Instagram, X (formerly Twitter), and e-commerce websites. 

According to several celebrities, this constitutes a violation of their personality rights. The same is true in Salman Khan's case, he also wants to protect his personality and publicity rights.