R&B star Rihanna
has beaten out the likes of Angelina Jolie and basketball phenomenon Stephen
Curry to be named the world's most marketable celebrity.
According to new data
from The NPD Group, the "Umbrella" singer, 27, leads the way when it
comes to endorsement
opportunities, reported Contactmusic.
The star, who has worked on branding with companies including Jeep, Puma and Samsung, landed an index score of 367, which is "almost 3.7 times as many strong brand endorsement opportunities as the average big-name celebrity".
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