Maldives names Katrina Kaif as global tourism ambassador ahead of PM Modi's visit

Actor Katrina Kaif was named the global tourism ambassador for the Maldives, as per an announcement made on Tuesday on social media. The Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) announced that they were delighted to have Kaif, a prominent face in the Indian film industry, as the Global Brand Ambassador for the Maldives.

The collaboration came amid a major turnaround in ties since January 2024, when India-Maldives relations turned sour. Kaif's appointment has been announced right on the heels of Visit Maldives’ special Summer Sale Campaign, designed to entice more travellers to discover the natural beauty, vibrant marine life, and exclusive luxurious experiences that the Maldives offers.

Meanwhile, Indian Prime Minister, Narendra Modi, is set to visit the country next



month.

Kaif, in an official statement, acknowledged her appointment as the global brand ambassador, and maintained that she is excited to represent the luxury and beauty that the Maldives has to offer. Speaking about her new role as the Sunny Side of Life’s Global Brand Ambassador, the actor said, "The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I am excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination."

Kaif is one of the most popular faces in India for brand representation. She is also the face for her own makeup line, called 'Kay by Katrina'.