Legendary Actor Amitabh Roped In To Promote Skill India Digital Hub

Legendary actor Amitabh Bachchan has been roped in to promote the Skill India Digital Hub (SIDH) as part of a new nationwide campaign to increase its outreach, the government said on Sunday. 

The campaign “Badhna Hai Toh Yahan Judna Hai” to accelerate India's Digital Skilling Movement through SIDH was launched by the Minister for Skill Development and Entrepreneurship Jayant Chaudhary on the



sidelines of the just-concluded AI Impact Summit.

“As part of its nationwide outreach, the campaign brings on board legendary actor Amitabh Bachchan, whose enduring popularity and wide public appeal are expected to further strengthen awareness and participation in Skill India Digital Hub (SIDH), India's integrated digital platform for skilling, employment, and lifelong learning,” a statement said.