Bombay HC Grants Akshay Kumar Interim Protection Over Personality Rights

The Bombay High Court has granted actor Akshay Kumar urgent interim protection over his personality rights, restraining social-media platforms, e-commerce sites, and AI content creators from using his name, image, likeness and voice without authorization.

 

Justice Arif S Doctor yesterday observed that the realistic nature of deepfake images and videos created with AI was deeply concerning, adding that such



fabrications not only violated Mr Kumar’s personality and moral rights but also posed a grave threat to public order and the safety of his family. 

 

Akshay Kumar filed the commercial IP suit seeking to restrain unauthorised exploitation of his personality across digital platforms. The suit invoked Article 21 of the Constitution and the Copyright Act of 1957 to assert his right to privacy, dignity and moral rights.