Advertising icon Piyush Pandey dies at 70
Fri 24 Oct 2025, 11:50:07
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Advertising icon Piyush Pandey, who gave Indian advertising its distinct character, passed away at the age of 70 on Thursday.
Filmmaker Hansal Mehta and musician Ehsaan Noorani mourned the loss of the trailblazer who shaped Indian advertising.
Hansal took to X and
wrote: “Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey.
wrote: “Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey.
Ehsaan said Piyush Panday redefined creativity in advertising. Rest in Peace Piyush Pandey the man who redefined creativity in advertising and creating the most memorable campaigns,” he wrote on X, formerly called Twitter.
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