Aamir Khan's Sitaare Zameen Par to follow YouTube pay-per-view model: Report

Actor Aamir Khan is all set to return to the big screen with his new film 'Sitaare Zameen Par', which will release in cinemas on June 20. Recent reports suggest that the film will skip the traditional method of OTT release. Instead of the usual OTT platforms like Netflix or Amazon Prime, Aamir plans to release the movie on YouTube following a pay-per-view model. The film is expected to be available on YouTube about eight weeks after its theatrical release.

“Aamir doesn't want to release his films directly on streaming after their theatrical run, as it discourages viewers from watching movies on the big screen. It is also a reason why there is no streaming logo on the poster of 'Sitaare Zameen Par'," said a source.

“The decision involves multiple factors. Of course, there is a perception that non-spectacle films are better suited for OTT platforms, which has led many to skip them in theatres. Pay-per-view, however, creates a cinema-like urgency, as viewers would need to pay specifically for the film rather than accessing it freely through a subscription model. This consumer-centric approach benefits both viewers and producers, giving the latter more control over their content. Aamir wants to see how this plays out, so we shall know



details in the coming weeks," added the source.

Pay-Per-View (PPV) is a system where viewers pay a one-time fee to watch a specific movie, show, or event online, instead of subscribing to a streaming service. Unlike platforms like Netflix or Amazon Prime, where you pay monthly to access a full library, PPV lets the viewers pay only for what they want to watch. It’s commonly used for sports matches, concerts, or special movie releases, and now, films like 'Sitaare Zameen Par' are trying it to give audiences more flexibility.

Directed by RS Prasanna, 'Sitaare Zameen Par' is a feel-good movie and a spiritual sequel to Khan's 2007 hit 'Taare Zameen Par'. The new film stars Aamir Khan and Genelia D’Souza. While the original film was emotional and brought tears, Aamir says this one is full of laughter and fun.

“Well, it’s a beautiful story. Actually, the easiest way I can describe it is that 'Taare Zameen Par' is a very emotional film that makes you cry. 'Sitaare Zameen Par' makes you laugh, it’s a humorous film. The theme is similar - about people with different abilities, different intelligence, or different challenges - but it’s humour instead of emotion," Aamir Khan said in an interview with The Hollywood Reporter.