On Tuesday, Aamir Khan held a press conference in Mumbai to confirm what has long been rumoured: that his recent release, Sitaare Zameen Par, will skip OTT release and be released directly on YouTube.
The actor apologised for lying about it for weeks while promoting the film during its theatrical release on 20 June and defended his stance on pay-per-view vs subscription models.
At the press conference, Aamir was asked if he knew Sitaare Zameen Par would be released on YouTube after its theatrical
run and if he had lied to everyone.
He admitted to doing so and said, “I fold my hands and apologise because I lied when I said Sitaare Zameen Par wouldn’t be released on YouTube. I did it because I had no other choice. I had to protect the film’s theatrical business.
I am very loyal to theatres, my life began with cinema. So, I have always strived to protect the theatrical business of my films. Still, I apologise because I had to lie. Otherwise, my dreams for this film would’ve ended there.”