Actor Vijay, who is currently serving as the Chief Minister of Tamil Nadu, has announced major relief for newly released films in the state. The move comes shortly after several members of the Tamil film industry discussed ways to improve theatrical business in Kollywood and boost cinema revenue alongside OTT earnings.
In a new update, the Tamil Nadu government has now permitted theatres across the state to screen five shows a day for newly released films during their first week. The rule will also apply during festivals, weekends and public holidays.
The announcement was made through an official statement shared from Vijay’s Chief Minister X (formerly Twitter) handle. The note, originally issued in Tamil, stated, “The film industry members met the Hon'ble Chief Minister of Tamil Nadu, Mr C. Joseph Vijay, on 16.5.2026 and presented various demands. Among them, they mainly demanded that all films be allowed to be screened in theatres across Tamil Nadu for five screenings per day.”
As per the Tamil Nadu Cinema Theatres (Regulation) Rules, 1957, theatres
were previously allowed to run only four shows a day under Condition 14-A. An extra screening was permitted only during local festivals or public holidays, subject to approval from district authorities or the Chennai Police Commissioner.
However, following discussions with industry representatives, the state government has now amended the rule. The official note further read, “The Hon'ble Chief Minister of Tamil Nadu, after considering the request made by the film industry, has amended the Tamil Nadu Cinema Theatres (Regulation) Rules. Accordingly, all cinema theatres in Tamil Nadu are allowed to screen five screenings daily for seven days from the date of release of newly released Tamil films and five screenings daily on local festivals and public holidays. Saturdays and Sundays.”
The statement also clarified that theatre owners and producers will no longer need special permission from government authorities or licensing officers to add the extra shows. The decision is expected to reduce last-minute confusion around show timings and ticket bookings, especially during big releases.