Debutant director Jason Sanjay said his father Thalapathy Vijay will not promote Sigma, as he wants the campaign to stay focused on the film rather than on him. Speaking at the film’s pre-release event in Salem, Jason said Vijay, now Tamil Nadu Chief Minister, has many responsibilities and is instead waiting to watch the film.
Jason said he wants Sigma to be recognised for its story and the work of its team, not simply as the first film directed by Vijay’s son. The project marks an important step for him in building an identity separate from his father, one of Tamil cinema’s biggest stars, whose career spans more than three decades with films such as Ghilli, Thuppakki, Mersal and Leo. Vijay later entered politics with Tamilaga Vettri Kazhagam and has
taken on a larger public role as its leader.
At the event, Jason said, "My father (#ThalapathyVijay) is waiting for the release of #Sigma. My father won’t be promoting my film. I want the promotions to be about the film and not him. I don’t want it to overlap. And he’s become CM now, so he has so many responsibilities. He’s waiting to see what I’ve done and is very excited," he said at the event.
When asked what one quality he had learnt from his father, Jason replied: “Punctuality”. Asked about his first reaction when Vijay became Chief Minister, Jason said, “I felt very happy. It was obviously a very happy moment for me and everyone around him.” He also said he would consider acting opportunities after Sigma releases.