Uber CEO aims to pare losses and re-earn employee trust

Uber CEO Dara Khosrowshahi is focused on cutting the company’s massive losses after a year of damaging revelations about the ride-hailing service’s sometimes heartless treatment of its employees, drivers, regulators and rivals.Uber lost $4.5 billion in 2017, widening from a $2.8 billion setback in the previous year.

“We strive



to be and should be a brand that is as beloved as Amazon and Google,” Khosrowshahi said late on Wednesday during an appearance at a Goldman Sachs technology conference.

“We have a long way to go, but we have to re-earn our consumer and driver trust. Just getting the love back is a very important priority for us.”