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Reliance Retail will pose the biggest challenge to top e-commerce players Amazon and Flipkart next year due to its wider reach and tremendous penetration of telecom arm Jio, said an IT industry veteran. 

Consolidation would be the name of the game in e-commerce space next year, with small firms shutting shop, leaving fewer players in an environment of intense competition, former CFO of Infosys Mohandas Pai said. 

"In e-commerce, the biggest threat to Amazon and Flipkart will be Reliance Retail because Reliance Jio (Reliance Industries Ltd's telecom arm) is there all over India; they can easily connect to all the small, small retail stores and supply to them and improve their business dramatically," he said.

"Reliance Retail will be the biggest challenger to Flipkart, Amazon next year," Pai told PTI. 
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