National Innovation Foundation’s Incubation and Entrepreneurship Council and Amazon India have signed an MoU for online distribution of product of grassroots innovations, student innovations, and outstanding traditional knowledge-based products. The MoU will make innovations from rural parts of India available universally. 

Science and Technology Ministry said that since these innovations have their genesis in addressing an unmet need in a particular locality, it can initiate a journey towards providing inclusive innovations to the world at large. Post successful onboarding of these businesses, Amazon will also create a storefront to boost the discoverability of these rural innovations among customers.

Through this MoU capacity building of grassroots innovators by engaging industry and subject matter experts would be ensured.

This MoU follows just couple of days after the declaration of 16th January 2022 as the National Start-up Day by Prime Minister Narendra Modi and the announcement that the current decade would be the ‘techade’ of India to take the start-up culture to the far-flung areas of the country.

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