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Facebook CEO Mark Zuckerberg admitted mistakes and outlined steps to protect user data in light of a privacy scandal involving data-mining firm, Cambridge Analytica. Zuckerberg said that Facebook has a responsibility to protect its users' data and if it fails, the company does not deserve to serve the people. 

Zuckerberg and Facebook's number 2 executive, Sheryl Sandberg, have been quiet since news broke on Friday that Cambridge Analytica may have used data improperly obtained from roughly 50 million Facebook users to try to sway US presidential elections. Zuckerberg said, Facebook has already taken the most important steps to prevent such a situation from happening again. In a Facebook post, Zuckerberg acknowledges that there is more the company needs to do. 

He also



pledged a series of changes, making it far harder for apps to "harvest" user information. Zuckerberg said it will ban developers who do not agree to an audit. An app's developer will no longer have access to data from people who have not used that app in three months. Data will also be generally limited to user names, profile photos and email, unless the developer signs a contract with Facebook and gets user approval.

Earlier in the day, an academic who developed the app used by Cambridge Analytica to harvest data said that he has no idea his work was used in Donald Trump's 2016 presidential campaign. Authorities in Britain and the United States are investigating the alleged improper use of Facebook data by Cambridge Analytica, a UK-based political research firm. 



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